The ability to prove a concept quickly is one of Nationmade's great strengths.
CASE STUDY: FRUIT OF THE LOOM BOXER BRIEF
CP+B was working with their client Fruit of the Loom to find a way to creatively illustrate the significant work that they had put in on the men's boxer brief fit and design improvements. One concept was to make a plastic chino pant so that the viewer could actually see the boxer underneath.
Nationmade was able to use local pattern and proto development staff in Denver to make a prototype within one week for the CP+B team to test. After the proof-of-concept was approved the commercial went into production and finally went on to win a Bronze Clio award.
A production run of the plastic pants was sewn in Denver, specially packaged and sent to social media contacts.
In addition to the broadcast commercials, CP+B created a short film fictionalizing the creation of the plastic pants (PLASTIQUE).
CASE STUDY: FRUIT OF THE LOOM "PROFESSIONALS COLLECTION"
Another CP+B commercial project for Fruit of the Loom called for sweat suits to be photo-printed to appear like business suits.
Nationmade worked from the initial concept through photo shoots to ensure that the design would carry from the body of the sweat through the cuffs and collar, and that the shirt would match with the pants for a true business suit appearance.
Our team then took the digital files and executed patterns and protypes, and finally the grading of multiple sizes while ensuring the panels matched perfectly.
The fabric was sublimation printed in Los Angeles and cut/sew completed.
Finally, the suits were filmed for broadcast commercials and 200 suits were sent to influencers worldwide for social media.
Featured in the 2016 Communication Arts Advertising Annual for Sales Promotion